Providing You With Innovative Marketing Solutions

How We Can Help You

Certo Marketing has helped clients across many industries address questions and problems, including:

“We are a global, Fortune 100 CPG company. Our marketers are using disparate approaches to branding and planning. Can you create a global approach to marketing and help us roll it out around the world?”
“We are a $2-billion global B2B services company. Our market is mature, and our brand is tired. How can we become more relevant and dynamic?”
“We are a specialty, experiential retailer. We are based mainly in malls. As shopping moves online, how can we maintain the magic that consumers experience when they come into our brick-and-mortar stores?”

Our Services

Insights

Market Assessment
Competitive Intelligence
Customer Intelligence
Qualitative Research
Quantitative Research

Brand | Marketing |
Business Strategy

Destination Definition
Target Audience Identification
Brand Strategy and Architecture
Brand Positioning
Value Proposition
Go-to-Market Strategy

Activation Planning

Customer/Franchise Marketing
Channel Marketing
Communication Guidelines
Sponsorship Marketing Strategy
Integration With Sales/Operations

Who We Serve

We have served clients ranging from midsize to Fortune 100 companies. Our team has significant expertise in business-to-business (B2B) and business-to-consumer (B2C) verticals, particularly in the following:

Consumer Packaged Goods (CPG)
Retail
Foodservice/QSR
Technology

HR Services
Education
Manufacturing